ABOUT US

Not For Hire is a premium lifestyle apparel brand focused on discipline, mindset, leadership, and living life on your own terms. We offer a range of clothing and lifestyle apparel, including hats, hoodies, t-shirts, and sweatshirts, with a bold, gritty identity and a premium streetwear aesthetic. Our primary goal is to create a powerful e-commerce website that showcases products professionally while delivering a smooth shopping experience. We aim to build a strong community and increase brand loyalty by connecting emotionally through storytelling and impactful visual design. Not For Hire operates primarily online, serving customers globally and representing a movement of creators, entrepreneurs, athletes, and leaders who aspire for personal growth and responsibility.